Atlas Golden Light
We sell commitment.
The Panamanian electoral law establishes the restriction of the sale of alcohol 48 hours before the elections. But Panamanians have the habit of anticipating and buying alcohol days before the dry law takes effect.
That is why we decided to hack this bad habit by taking all our beer from the most important sales points in Panama days before the ban came into force, to send a message of commitment to the country during the election weekend: TODAY WE DO NOT SELL BEER, WE TAKE AWARENESS.
As a result, we achieved 80% Conversation on social networks, 849,805 people reached and 1,048,930 impressions during the election weekend.