CLIENT
Samsung
AGENCY
Newcycle
COUNTRY
Argentina
Imperfect.
Being a mother is not what it was before, the role of women in modern society has made motherhood no longer an imposition, it is something that happens and is chosen to live. At Samsung we know this, that’s why we wanted to greet all real and imperfect mothers.
We launched the TV spot through digital media, achieving of more than 1,700,000 people reached .